✧ Graphics : Abercrombie & Fitch

INTRO

During my time at the Abercrombie & Fitch headquarters in New Albany, OH, I worked as a full-time graphic designer for four years, following a six-month internship while attending University. Throughout my tenure, I had the privilege of working on three distinct brands, contributing to the international success of my graphic designs.

ROLE

Graphic Designer

Abercrombie & Fitch Women’s Design

DATE

October 2016—2018

DAY TO DAY

• Overseeing all fleece graphics within the tops and bottoms category.

• Taking charge of addressing any issues that arose with labels.

• Collaborating with the sourcing team to ensure that graphics returned from vendors with exceptional quality

ROLE

Associate Graphic Designer

Abercrombie Kids

DATE

October 2014—2016

DAY TO DAY

• Created visually appealing t-shirt graphics for Abercrombie girls, which were successfully sold internationally across multiple seasons.

• Assumed responsibility for managing labels and marketing initiatives for the Girls side of the kid's brand.

• Worked closely with our legal team to develop artwork that met trademark requirements and maintained legal compliance.

• Maintained a collaborative working relationship with the Art Director, actively incorporating feedback and making revisions to artwork as needed.

• Conducted thorough research and gathered inspiration for each season, while also forecasting upcoming trends to ensure the designs remained current and appealing.