✧ The Little Mystic : Branding & Product Development

INTRO
The Little Mystic is an ethically conscious CBD self-care line that is proudly owned by women. Our brand is rooted in vegan and cruelty-free principles, ensuring that no harm is done to animals in the process. We firmly believe that self-care and skin care routines should do more than just enhance your skin's radiance; they should also cultivate positive vibes, encourage relaxation, and promote a sense of tranquility.

ROLE
Visual Identity
Packaging Design
Art Direction
Web Design

MISSION
The Little Mystic is dedicated to incorporating only the finest ingredients into all our products. We take pride in utilizing premium-grade Phytocannabinoid Rich hemp (PCR) that is carefully cultivated in the United States, sourced from nutrient-rich soils. Our commitment to quality means that our products contain no harsh chemicals, are non-GMO, pesticide-free, and uphold our values of being vegan and cruelty-free.

BRANDING

✦ Through carefully chosen colors and graphics, our branding evokes a feeling of relaxation, inspiring self-care, while also subtly alluding to CBD.

✦ The mystic figure portrayed in our logo and labels draws inspiration from Aphrodite, the Goddess of Self-Love and Authenticity.

✦ The greatest challenge our brand faced was dispelling misconceptions surrounding CBD. To tackle this, we aimed to create a visually appealing and calming brand identity that exudes a sense of self-care. While maintaining a fun and engaging vibe, we intentionally avoided an overt "CBD-infused" aesthetic, opting instead for a timeless, classic 70's look.

SOCIAL MEDIA STRATEGY

✦ Social media played a pivotal role in our direct-to-consumer marketing strategy, allowing us to connect with our audience on a more personal level. We collaborated with influencers to curate captivating content that resonated with our target audience.

✦ Our social media channels embodied a fun and mystical vibe, incorporating pop-culture references, astrological facts, and inspirational content related to self-care. This approach resulted in high engagement rates, and many consumers found our products through Instagram, where they could conveniently make direct purchases.

UX/UI & DIGITAL STRATEGY

Launching in the midst of a pandemic presented a unique challenge for our brand. One significant obstacle we encountered was the preference of consumers to physically try skincare products, as they were uncertain about which products would suit their specific skin type. To address this, we developed an innovative solution:

✦ Our digital strategy placed the consumer at the center, with a strong emphasis on providing comprehensive information on product pages. We focused on highlighting key ingredients, usage instructions, and specific skin types that each product is best suited for. Additionally, we prioritized showcasing genuine customer reviews, as they play a vital role in building trust and confidence.

✦ In order to further assist consumers in finding the perfect product for their skin type, we implemented a personalized quiz. This interactive feature guides individuals through a series of questions to determine their specific skincare needs, ultimately leading them to the most suitable product recommendation. This quiz acts as a valuable tool, ensuring a tailored and informed decision-making process for our customers.